I've been doing this job now for more than 20 years. So if you're looking for experience you will find plenty with me. I've been working for big brands like Vodafone, Daimler, Procter & Gamble, dm and many more.
During the course of my career I had the pleasure of working on all kinds of communication projects. So my skills range from advertising campaigns with tv commercial productions to website and mobile apps. My focus has shifted a little bit towards all things digital. But every now and then I'm asked to come up with a nice print campaign which I'm happily doing.
In my previous life as an employee I worked for some big agencies, namely Saatchi & Saatchi, JWT and in various positions in the DDB network. I've held the creative director position for 7 years before becoming self-employed.
First things first. Before anything starts I'm going through the grueling part of researching and coming up with ideas for communication and design for:
• campaigns (all media)
• applications
• interfaces
• storytelling
• social media
It's a dirty job, but I love it. No matter what has happened before in a project, this is what people are going to see. So, I make sure to get it right for:
• applications
• interfaces
• websites
• social media
• ads
• brochures
• logos/icons
Motion is the continuation of the design process. Movement is the next step for shapes, colours and text. The hours I put into it are well spend for:
• tutorials
• infographics
• editing
• case studies
• social media
Usually I do follow some sort of process that resembles the design thinking process. Especially´ understanding and observing people who are potential users is fundamentally important when seeking out relevant solutions.
Creating personas or empathy maps really help focusing and defining the needs and potential problems.
I also like using tools like customer experience maps to get a better grasp of the problem.
Finding a solution is the playful part. To create a user flow, sitemap and then wireframes every now and then it's a good idea to leave the process and try to go for the unexpectable. And then go back to the process and check if your solution makes sense.
For my clients I can enter at any point in a projects process to help finding the right solution.
Not sure if anyone is interested though.
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